Global Business Management (Marketing) (Top-Up), BSc (Hons)

This course provides a balanced foundation in business, emphasizing specialist knowledge in contemporary business and marketing management. It develops strategic thinking, global business evaluation, and project management skills through modules on responsible marketing strategy and digital, data-driven marketing. With a marketing specialism, graduates gain enhanced employability. The program meets high accreditation standards via AACSB for Newcastle Business School, named Business School of the Year in 2015, and is offered at Northumbria University, which ranks in the top 30 for business and management employment outcomes post-graduation.Assessment includes a variety of methods such as lectures, seminars, workshops, and group activities, supported by comprehensive feedback and access to guidance tutors. Ample resources are available to build academic skills, ensuring all students can adopt a critical, research-informed approach suitable for a UK honours degree.