Have your sights set on a graduate training scheme? Or looking to enter the world of marketing? With our BA (Hons) Business and Marketing course, you’ll combine broader learning of business with specialist studies in marketing. During the course, you’ll gain a comprehensive understanding of marketing research and planning, with further module options digging down into areas including retail marketing, relationship marketing, content marketing, buyer behaviour and customer experience. Thanks to the 50-50 split between marketing and wider business studies, you’ll be well-placed to choose a career path in either discipline following your graduation – from specialist marketer to broader business roles. You will be encouraged to undertake a work placement, study abroad or combine both. In your final year, you’ll have the option to carry out a management enquiry project or a dissertation depending on whether you completed a placement. The management enquiry project will allow for working individually to investigate a real business issue, and gaining critical practical experience. The course content has been developed in partnership with industry bodies the Data and Marketing Association (DMA) and the Chartered Institute of Marketing (CIM), providing professional-level knowledge that gives you exemptions from taking some of their official qualifications. It’s also covered by the prestigious Association to Advance Collegiate Schools of Business (AACSB) accreditation for Newcastle Business School. What’s more, when you study at Northumbria you’ll be part of a leading, business-focused university. We rank 4th in the sector nationally and top in the North East for further study, sustained employment or both for Business and Administrative Studies graduates five years after graduation. (Longitudinal Education Outcomes (LEO) 2017) And with 96% of students on the course agreeing that the books, online services and learning services offered have supported their learning well (National Student Survey, 2018), you’ll have all the resources you need to achieve your potential. For a full list of the modules on your course, please access the course pages at www.northumbria.ac.uk Your tutors will use a variety of teaching methods, which may include lectures, seminars, problem-based workshops, case discussions, practical activities, group work and tutorials. Teaching is backed up by a well-designed support system that will underpin your learning journey. You will have access to a Guidance Tutor with whom you can discuss any academic issues. Extensive feedback from both tutors and peers is built into the course.Modules
Assessment method
Professional bodies
Professionally accredited courses provide industry-wide recognition of the quality of your qualification.Qualified teacher status (QTS)
To work as a teacher at a state school in England or Wales, you will need to achieve qualified teacher status (QTS). This is offered on this course for the following level:
For a full list of the modules on your course, please access the course pages at www.northumbria.ac.uk
A local representative of Northumbria University in Singapore is available online to assist you with enquiries about this course.