Commerce (Marketing Science), Bachelor

Commerce is an integral part of society. The Bachelor of Commerce explores how our desire to trade what we have for what we want has shaped how people and nations have interacted for millennia, and how global trade and digital disruption are fundamentally changing commerce in society.

Data analysis has become essential for business decision-making, and loyalty programs and social media channels provide organisations with more information than ever before about their customers and consumers. Marketers need to be able to harness this data to better understand its impacts on their marketing strategies. In this major you will focus on the analytical, statistical and market-research aspects of marketing, to develop the capacity to analyse and solve business challenges that require marketing input. You will learn to formulate marketing outcomes to achieve broad organisational objectives, and develop a strong understanding of marketing theory and practice.