Commerce is an integral part of society. The Bachelor of Commerce explores how our desire to trade what we have for what we want has shaped how people and nations have interacted for millennia, and how global trade and digital disruption are fundamentally changing commerce in society.
For enterprises to be successful, companies and executives need to understand the motivations and mindsets of their consumers and competitors. A major in Behavioural commerce gives you the skills and knowledge to use psychology to explain the behaviour of people and organisations in business environments. You will develop a strong understanding of commercial behaviour and decision-making processes, and how these affect the economy, corporations and the public sector.
A local representative of Monash University in Singapore is available online to assist you with enquiries about this course.