A Bachelor of Business will delve into the dynamic world of business and what makes organisations, brands and markets function effectively. How are brands built? What causes stock markets to soar (and slide)? Why do some businesses boom and others fail? Explore all of these questions and more.
A strong marketing strategy is what separates the brands you recognise from the ones you don't. Marketing is about more than just sales or advertising – it's actually a dynamic, complex activity that focuses on providing value to both organisations and consumers.A major in Marketing provides you with valuable marketing insight and background for use in any part of any organisation, and will equip you with marketing skills for the broadest possible spectrum of roles.
A local representative of Monash University in Singapore is available online to assist you with enquiries about this course.