Business (Economics and business strategy), Bachelor

A Bachelor of Business program explores the dynamic field of business, examining how organizations, brands, and markets operate effectively. It addresses key questions like brand development, stock market fluctuations, and the reasons some businesses thrive while others falter.

Economics is the analysis of how people and societies choose to use their resources, and is at the centre of how our world operates.This major focuses on core economic principles and tools and how they apply to business environments. You will learn how to apply economic thinking and analysis to business strategy and management contexts, and be able to apply economic principles to an organisation's strategic development.