Advertising, Public Relations and Branding, BA (Hons)

The BA in Advertising, Public Relations and Branding at Middlesex University offers a dynamic programme that integrates these fields, preparing students for thriving careers in marketing and communications. Graduates are highly sought after by leading companies such as Ogilvy, Warner Bros, and Adidas, thanks to the course's focus on industry demands. Students will explore key areas like brand management, campaign planning, PR, social media marketing, and digital advertising, while building portfolios through creative projects, Adobe Creative Suite training, and insights into consumer behaviour. The programme emphasises collaboration via group work and includes a second-year work placement for practical experience.Career support is enhanced by Middlesex's London location, providing networking, guest lectures, and placements to build professional connections. Dedicated academic advisors offer guidance on skills and industry knowledge, with a curriculum covering research methods and campaign development to create job-ready portfolios. Graduates excel in roles like copywriting and account management. Based on student feedback, updates to the learning framework for 2024/25 are detailed on the university's website, with full programme information available on the course page.

For more details about this programme, please visit the course page: https://www.mdx.ac.uk/courses/undergraduate/advertising-public-relations-and-branding