Advertising, Public Relations and Branding, BA (Hons)

Course summary

Why Study BA Advertising, Public Relations and BrandingThe only degree in the UK that combines advertising, public relations and branding, this course is aimed towards those people who want a high performing, fast-paced career in the world of marketing and communications.A degree from Middlesex University is a sign you can meet the professional demands employers are looking for. Our graduates have gone on to work for companies such as Ogilvy, Warner Bros, Universal, Adidas and many more.Keep up with this constantly evolving industryPeople are creating, consuming and sharing content in new and innovative ways. If you’re passionate about working in advertising, brand management or publicity campaigns, then our course will set you up with the tools to succeed.The course covers core topics such as brand management, campaign planning, public relations, social media marketing and digital advertising. You’ll be equipped with the creative thinking, communication, and strategy skills required for a fast-paced and ever-evolving career.During your course, you'll develop your understanding of the roles that PR, advertising and branding play in every aspect of society. You'll also build a portfolio of work by planning and implementing campaigns, producing adverts and other kinds of promotional content for both traditional and online channels.You’ll also learn how to work in virtual teams using a variety of project management tools, and you’ll have free licensed access to the latest industry standard software such as the Adobe Creative Suite to ensure you’ve got the digital skills employers are looking for.We support you and your career goalsLondon is the global centre for advertising and PR, and we use this to host virtual networking opportunities and online guest lectures with some of the industry's top performers. You'll also have an opportunity to take part in a work placement to build your professional network.You’ll have a Personal Tutor directly related to your course and if you'll receive support with academic writing, numeracy and library skills. Our Student Learning and Graduate Academic Assistants have studied your subject and can support you based on their own experience.Diversity and decolonising the curriculumWe are working to actively overcome the prejudices both direct and indirect that young people (especially young people of colour and those from less advantaged backgrounds) might face in higher education and media industries. We have taken concrete steps in decolonizing our curriculum and we work hard to ensure we offer a diverse range of learning materials, resources and space for exploration and creativity for all students in our quest to further that commitment.

Year 1 - Compulsory Brands, Media and Society (30 credits) Public Relations Practice (30 credits) Creative Advertising (30 credits) Content Design (30 credits) Year 2 - Compulsory Understanding Consumer Culture (30 credits) Campaign Planning (30 credits) Brand Management (30 credits) Year 2 - Optional Creative Industries Work Placement (30 credits) Promotional Video Production (30 credits) Promotional Cultures (30 credits) Year 3 - Compulsory Independent Project (30 credits) Social Media & Public Relations (30 credits) Digital Advertising (30 credits) Year 3 - Optional Campaigns and Social Impact (30 credits) Entrepreneurship (30 credits) Place Branding and International Diplomacy (30 credits)