Fashion Marketing, BSc (Hons)

The BSc (Hons) Fashion Marketing programme equips students with vital skills for thriving in the competitive fashion industry, focusing on key marketing theories and their application in a global, circular economy. Covering aspects from small business ventures to luxury brand promotions, the curriculum includes diverse topics such as interactive and digital marketing, artificial intelligence, personalised strategies, micro-influencers, sustainability, and user-generated content. It also emphasises the fashion industry's product development, socio-economic influences, and the role of marketing in driving sales and profitability through sustainable business models.Key features include a global network offering placements and collaborations across continents like China, India, and Australia; interdisciplinary projects with peers to enhance creative skills; access to state-of-the-art workshops and software; and specialised training to build professional profiles for work experience and employment. This comprehensive approach prepares graduates for impactful careers in fashion marketing.