Digital Business and Technology Innovation, BSc (Hons)

The BSc Digital Business & Technology Innovation programme equips students with essential skills to drive business transformation using digital technologies. It integrates studies in business, technology, and innovation to foster a deep understanding of digital business operations. Throughout the course, participants focus on key areas such as data analytics, business intelligence, project management, and responsible ethical technology practices, while gaining hands-on experience with industry-standard tools and exploring the development of digital business start-ups.Key features include practical learning through work-integrated experiences, live projects, and exposure to emerging trends like generative AI and no/low-code development. Students can enroll in the three-year programme and later opt for placements or overseas study. The curriculum emphasizes entrepreneurial thinking by examining digital start-up processes and enhances employability with in-demand skills in digital transformation, data analysis, and technology management.