Advertising and Brand Communications, BA (Hons)

Successful advertising, regardless of brand, market, or media, integrates creative thinking, commercial awareness, and strategic insight. This programme combines these elements through studies in behavioural economics, ethics and sustainability, digital communications, and data analysis, enabling you to develop integrated campaign strategies across traditional and digital media. You will engage with industry professionals via guest lectures, client projects, and placements, preparing you to join their ranks upon graduation.Lecturers with experience at agencies, consultancies, and clients like the BBC, Conde Nast, and PwC bring firsthand insights to teaching. Boost employability through internships, volunteering, language learning, and the award-winning ‘Rise at Manchester Met’ programme for extra credits. Based in Manchester’s vibrant creative hub, you’ll connect with agencies and entrepreneurs through events and placements. The curriculum embeds sustainability, equipping you to lead ethical, responsible campaigns driving real change.