Business Management with Marketing, BA (Hons)

This course equips students with essential skills for global business and marketing, focusing on understanding commerce, predicting customer behaviour, and making strategic decisions. Participants will develop expertise in managing digital campaigns, analysing buyer behaviour, and addressing ethical and cultural differences across markets. Key benefits include gaining knowledge of marketing ethics, corporate social responsibility, and sustainable planning in competitive environments, alongside practical experience through simulations and workshops.The program features expert-led teaching, guest lectures from industry leaders, and professional recognition from the Chartered Institute of Marketing. Core modules span marketing fundamentals, finance, operations, and strategy, preparing graduates for real-world challenges and enhancing employability both in the UK and internationally.

Year 1 Core Modules:

• Marketing & the Digital Customer Experience

• Accounting & Finance for Managers

• Business in Action

• Data Decisions & Understanding AI

• Managing Organisations & People

• Global Business Environment

• Developing Professional & Employability Skills

• Market Analysis

• Business Finance

• Operations & Supply Chain Management

• Managerial Decision Making

• Sustainable Marketing Planning

• Consultancy Project

• Governance, Ethics & Corporate Social Responsibility OR Work Placement

• Digital Strategy OR Contemporary Brand Management

• Business Strategy

• Strategic Marketing