Fashion Marketing, BA (Hons), with industry placement

This dynamic course fosters a thoughtful and innovative approach to fashion marketing, equipping students with unique skills grounded in a comprehensive understanding of social, cultural, political, and ethical factors shaping the global industry. Students explore evolving theories and practices in areas such as PR, branding, advertising, visual merchandising, digital marketing, content creation, and trend forecasting. Through collaborative projects, individual portfolio development using industry-standard tools, and interactions with experts, learners build professional capabilities while examining digital influences and future industry scenarios.The curriculum progresses across years: Year one focuses on marketing theories, ethics, and creative projects to develop research and imagination skills. Year two advances skills in innovative strategies, digital platforms, and consumer trends through live and collaborative work. Year three consolidates knowledge via self-directed research and portfolio creation, with an optional four-year path including a placement year for enhanced employability.

Year one — You will study multiple marketing and branding theories, concepts, processes, and creative communication tools employed by the industry, including historical contexts, ethics and sustainability in fashion. You will start developing your own voice, ideas and creative practice through individual and group projects. Research skills, lateral thinking and creative imagination are central to all units. Year two — You further develop your skills with a specific focus on future concepts and innovative, creative marketing strategies. Exploration of applied theories to online applications, social media platforms and multi-platform branding will further enhance your approach to digital marketing. Creative concept development will be supported through the study of consumers’ ever changing relationship with brands and forecasting of ideas and scenarios for the future of the industry. Live projects and collaborative projects will expand your external contacts and enhance your professionalism, confidence, experience and employability. Year three* — You will consolidate your in-depth knowledge of developing fashion marketing strategies and campaigns to produce a creative and professional portfolio. The self-directed final year takes a holistic approach through a body of research that is supported by critical writing. This culminates in the realisation of a graduate portfolio which reflects your individual philosophy and career aspirations as a fashion marketing professional. *If you choose to study this course over four years, this will include a placement year (also known as a sandwich year, work placement, industrial placement, or year in industry), which provides a fantastic opportunity to enhance your employability and gain practical experience in your field of study. The placement year typically occurs after year two and before year three.