Commerce (Marketing), Bachelor

Get the transferable and technical skills you need to thrive in the rapidly evolving world of business and public policy with La Trobe's Bachelor of Commerce.Co-designed with industry leaders, the course provides a unique multidisciplinary set of skills and knowledge sought-after by employers and policymakers. These multidisciplinary skills are achieved through students' flexible choice from a range of double degrees, majors and minors. In addition to the primary major options - Accounting, Business Analytics, Economics, Finance, Management and Marketing - our students are currently enrolled in around 70 different majors and minors from across the University.One of the truly innovative features of the Bachelor of Commerce is an entrepreneurial core, which consists of three interlinked subjects developing valuable graduate capabilities. You will first learn to identify an idea or practical solution to a real-world challenge. You will then improve your ability to communicate your solution and negotiate it with the stakeholders. In the final subject, you will develop your capacity to implement your solution in a real-world context. All these skills make you a more effective leader, preparing you to meet the challenges of automation, AI-driven technologies and big data.

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.