Business (Marketing), Bachelor

Develop solid foundations in modern business with La Trobe's Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.You'll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices.You'll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.