Business Management and Marketing, BSc (Hons), with industry placement

Kingston University offers a dynamic business degree that equips graduates with practical skills and real-world experience in just three years. Developed in collaboration with industry experts, the course reflects current trends in marketing and business, earning a No. 3 ranking in London for Marketing and Public Relations (Guardian League Tables 2025). It emphasizes employability through activities like networking, hackathons, and a Teaching Excellence Framework (TEF) Gold rating for outstanding teaching and student outcomes. The curriculum covers business fundamentals, marketing components, data-driven decisions, and digital technology's impact, providing a strong foundation for diverse graduate roles with a marketing focus.A professional placement year between Year 2 and the final year offers hands-on business experience to enhance CVs and job prospects. Future skills, such as problem-solving and digital competency, are integrated throughout, preparing students for an evolving workplace. Career opportunities span business management with marketing depth across sectors, supported by modules like Global Business Environments and Digital Creativity in Marketing. Assessment includes exams, presentations, and coursework, ensuring well-rounded preparation.

Examples of modules:

• Global Business Environments

• Business Design Thinking

• Developing Effective Marketing Programmes

• Digital Creativity in Marketing

• Sustainable and Responsible Management

• Social Media Strategy Development