Visual Design, BA (Hons)

Today's graphic designers go beyond technical imagery, focusing on design aesthetics, messaging, and audience engagement to adopt a comprehensive view of the creative process. This three-year course explores visual design communication through innovative ideas in graphic design and new media across creative industries. Students master a blend of technical skills—including digital software, typography, color, layout, packaging, and signage—while addressing theories of perception, Gestalt principles, and sociocultural contexts to craft meaningful designs in a tech-driven, emotional landscape. They develop expertise in visual storytelling, video, web design, social platforms, and strategic branding for advertising and publishing.Participants also study marketing strategies, communication methodologies, and cultural anthropology to effectively voice company, product, or service identities, applying creative solutions for promotion. Emphasizing video, animation, and motion graphics, the program includes real-world projects with industry collaboration, feedback, and professional communication skills. The course culminates in a graduation showcase, enabling networking and preparing students for successful careers in visual design.