Product Design and Furniture, BA (Hons), with industry placement

Designing contemporary furniture for volume production or creating one-off bespoke designs – technology, innovation, and style hold the key to success. This three-year course covers a mix of applied manual, technical and digital design skills together with creativity, nurturing and developing individual style in the growing and competitive product and furniture design industry. With a focus on Italian craftsmanship, design and style, the course explores how Italian manufacturing is exemplary in its identification and use of materials and manufacturing techniques and is regularly showcased at the most important annual event in the international furniture design calendar, the ‘Salone del Mobile’ in Milano, which all participants will also attend accompanied by key tutors. During the course participants will learn advanced furniture design skills (technical drawing, 3D modelling, visualisation and prototype development with CAD), and the translation of a design concept into a finished product. They will work on abstract or luxury pieces for display, multifunctional designs that may include hidden compartments or secret components, and products for mass production, taking into consideration the principles of ergonomics and the emotional and functional experience of the end user. The study of materials is key: looking at their properties and potential manipulation for product crafting and manufacture is an important part of the furniture design process that seeks to address contemporary requirements of wellbeing and comfort. Participants are encouraged to experiment with contemporary design aesthetics whilst considering new approaches put forward by the industry today, including renewable and sustainable resources, and innovative new materials.Participants research the history and evolution of product and furniture design and the principles of interior design, considering customer style preferences and industry trends, company briefs or brand image strategies. Throughout, particular attention is given to research methods, ethnographic studies and project management skills, working individually and in groups. Participants are also given the chance to test their skills in a professional setting collaborating on industry projects with companies looking for original and innovative contributions. Throughout the industry driven project they receive professional feedback and guidance from the company. A final graduation showcase event allows participants to further network, while business preparation and communication skills provide a professional approach in the negotiation and presentation of contemporary furniture design ideas to companies and new clients.This course is part of the product design study pathways. With product design as the core subject, participants specialise in the chosen area of interest (furniture), positioning themselves as an industry expert with a specific and highly sought after professional profile.