Fashion Business and Buying, BA (Hons)

This three-year full-time Fashion Business & Buying course equips students with essential skills in fashion buying, enabling them to curate balanced product selections that meet sales targets, consumer needs, and market demands. Participants learn strategic processes for sourcing items across fashion and luxury sectors, including high-street brands, boutiques, independent labels, and e-commerce platforms. The curriculum integrates innovation, new media, and technology, covering trends, stock planning, pricing strategies, negotiation, supply chain management, and sales forecasting to effectively transition collections from design to retail.Students develop trend anticipation through analysis of fashion events, audience research, and industry issues like sustainability. They gain practical experience via collaborations with international companies, alongside studies in fashion history and culture, fostering critical assessment skills. This program, part of broader fashion business pathways, positions graduates as specialized experts in buying, with options for a four-year BA (Hons) including a placement year.