Professional Music (Business), BA (Hons)

This degree course, developed in partnership with Ditto Music, is tailored for music enthusiasts with a business mindset, equipping them for sustainable careers in the dynamic music industry. Designed for flexibility, it provides essential tools, knowledge, and real-world insights to help students navigate their professional paths, using personal music projects as a core focus. Through WaterBear's collaboration with Ditto Music, participants gain access to exclusive opportunities, expert mentoring, and resources like professional studios. Emphasizing resilience, networking, and creative thinking, the program features small classes and individualized support, delivered in Sheffield and validated by Falmouth University.The curriculum centers on key elements: the music industry, career development, and personal projects. It covers topics such as business startups, digital marketing, branding, events management, and innovation, while encouraging creative problem-solving and goal-oriented progress. Modules include Level 4 (e.g., Navigating the Music Industry), Level 5 (e.g., Digital Marketing and Social Media), and Level 6 (e.g., Professional Development), fostering skills for roles in artist management, PR, and content creation. Continuous improvements ensure a high-quality learning experience.

The degree is built on three fundamental elements – your music industry, your career and your projects. It deals with what really matters in music and the industry. It will expand your options and push you to continually think creatively. You’ll focus on music industry past and present, case-studies, market analysis, management techniques, branding, innovation, industry trends and project management – all whilst continually reviewing progress towards your personal goals. And you’ll learn all you need to know from our team of top-level industry tutors and mentors about the realities of being a professional operator in today’s music industry. This course has been specifically designed for anyone with an interest in the following areas: · Band / artist management · Tour management · Events management · Digital marketing and PR · Branding · Music journalism · Social media · Content creation Every individual at WaterBear has their own story to tell and their own path to follow. We provide a supportive, safe environment for you to experiment and create. You'll also develop a tailored career plan to support your personal goals and ambitions. Level 4 Modules Business Start Ups Navigating the Music Industry Your Business Projects Your Strategy Level 5 Modules Your Brand Your Events Digital Marketing and Social Media Innovation in the Music Industry Level 6 Modules Your Professional Development Specialist Report Professional Project Portfolio As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.