Professional Music (Business), BA (Hons)

This degree programme, developed in partnership with Ditto Music, is tailored for music enthusiasts aspiring to build sustainable careers in the dynamic music industry. It equips students with essential tools in business, management, and innovation, allowing them to integrate personal music projects into their studies while balancing life commitments. Through small class sizes, one-on-one mentoring, and access to professional studios, learners gain practical skills in networking, branding, and digital marketing. The curriculum, delivered by WaterBear in Brighton and validated by Falmouth University, covers key areas like artist management, events, and social media, fostering resilience and creative thinking to achieve professional goals.The programme focuses on three core elements: the music industry, career development, and personal projects. It includes modules on business startups, digital strategies, and professional portfolios across three years, preparing students for roles in band management, PR, and content creation. Continuous improvements ensure a high-quality experience, with changes communicated directly to students.

The degree is built on three fundamental elements – your music industry, your career and your projects. It deals with what really matters in music and the industry. It will expand your options and push you to continually think creatively. You’ll focus on music industry past and present, case-studies, market analysis, management techniques, branding, innovation, industry trends and project management – all whilst continually reviewing progress towards your personal goals. And you’ll learn all you need to know from our team of top-level industry tutors and mentors about the realities of being a professional operator in today’s music industry. Who's it for? This course has been specifically designed for anyone with an interest in the following areas: · Band / artist management · Tour management · Events management · Digital marketing and PR · Branding · Music journalism · Social media · Content creation Every individual at WaterBear has their own story to tell and their own path to follow. We provide a supportive, safe environment for you to experiment and create. You'll also develop a tailored career plan to support your personal goals and ambitions. Year One Modules: Business Start Ups Navigating the Music Industry Your Business Projects Your Strategy Year Two Modules: Your Brand Your Events Digital Marketing and Social Media Innovation in the Music Industry Year Three Modules Your Professional Development Specialist Report Professional Project Portfolio As part of our process of continuous improvement, we routinely review course content to ensure that all our students benefit from a high-quality and rewarding academic experience. As such, there may be some changes made to your course which are not immediately reflected in the content displayed on our website. Any students affected will be informed of any changes made directly.