International Marketing (Top-Up), BA (Hons)

This one-year full-time top-up course is designed for international students with a business and marketing background, enabling them to advance their qualifications to a Bachelor of Arts (Honours) degree. It focuses on strategic marketing in a global context, incorporating language modules to enhance critical thinking, problem-solving, and communication skills. Through real-life case studies and practical exercises, students analyze global marketing strategies, international trade, intercultural communications, and business ethics.Key benefits include career preparation in marketing or management, with emphasis on holistic business principles, strategic analysis, and English proficiency. Modules cover topics like Global Marketing and Strategic Marketing Planning, assessed via exams, essays, presentations, and projects. The course benefits from experienced faculty, industry guest speakers, and affiliations with bodies such as the Chartered Association of Business Schools and the European Foundation for Management Development.

By studying this course, you will have the opportunity to develop your knowledge of marketing, strategy and business English. By offering comprehensive modules, the course allows you to shape your marketing and business specialisms based on your areas of interest. Modules Global Marketing Strategic Marketing Planning Academic Report Writing for Business Academic Presentations for Business Brand and Corporate Communications Contemporary Service and Retail Marketing Globalisation in Emerging Markets We regularly review our course content, to make it relevant and current for the benefit of our students. For these reasons, course modules may be updated. Before accepting any offers, please check the website for the most up to date course content. For full module details please check the course page on the Coventry University website. *For further information and disclaimers please check the course page on the Coventry University website