Media Production, BA (Hons)

This BA in Media Production equips students with essential practical and contextual skills for careers in digital media. It covers key areas such as content creation, including video, podcasts, and editing, alongside media distribution, business strategies, audiences, and industry ethics. The curriculum explores contemporary trends like TikTok, YouTube, and influencer culture, fostering a portfolio of skills through practical work and critical theory.In the first year, core modules provide a foundation in media communications, followed by specialized electives in later years. Assessment methods include creative portfolios, reflective essays, and industry reports, delivered via lectures, workshops, and seminars to prepare students for professional opportunities.

In the first year, you will study six core modules from across Media and Communications. This provides you with a solid grounding before you concentrate more deeply on your chosen focus and electives in your second and third years.

• Understanding Media and Communications 1 (15 credits)

• Understanding Media and Communications 2 (15 credits)

• Working with Words (15 credits)

• Creativity and Social Justice (15 credits)

• Media and Communications Audiences (15 credits)

• Introduction to Marketing and Advertising (15 credits)

• Digital Content Creation 1 (15 credits)

• Digital Content Creation 2 (15 credits)

In the second year, you will take seven core modules and one elective to deepen your skills in video editing and strengthen your practical creative writing skills for different professional media contexts.

• Writing for Screen Media (15 credits)

• Intermediate Editing (15 credits)

• Media Economics and Regulation (15 credits)

• Media Distribution (15 credits)

• Consumer Culture and Advertising (15 credits)

• Platforms, Data and Society (15 credits)

• Working and Managing in the Creative Industries (15 credits)

• Podcasting (15 credits)

• Digital Storytelling (15 credits)

• Public Relations (15 credits)

• Strategic and Marketing Communication (15 credits)

• Micro-Placement (15 credits)

The third year places greater emphasis on your career interests and specialist application. Through a series of workshops and individual supervision meetings, you will complete a final-year project, which requires you to design and complete either a practical media project with a reflective essay, or an applied research dissertation. You will also take four core modules and one elective.

• Final Year Project (45 credits)

• Branding the Self (15 credits)

• Promotional Content Creation (15 credits)

• Creative Advertising (15 credits)

• User Experience (UX) and Data Analytics (15 credits)

• Social Media Marketing (15 credits)

• Stardom and Influencer Culture (15 credits)

• Media Law (15 credits)

• Micro-Placement (15 credits)

- Industry Project (15 credits)