Media and Communications, BA (Hons)

City boasts a rich history in media education through its BA in Media and Communications, offering a comprehensive exploration of contemporary media landscapes, including social media, promotional culture, and communication strategies. Students gain practical skills in media production, PR, advertising, and digital content creation, while developing critical tools to navigate global media industries and address ethical issues in creative professions. The curriculum balances core modules on digital content, media operations, and industry structures with electives in specialized areas like podcasting, digital storytelling, and marketing, enhancing employability through industry-focused training and London-based internships.Assessment combines coursework such as creative portfolios, essays, presentations, and projects, evaluating both individual and group efforts. This approach fosters skills in peer review and professional communication, preparing students for careers in media and creative sectors.

In the first year, students will study a broad range of modules from across Media and Communications. This combines practical modules with theory to provide a solid grounding before concentrating more deeply on a chosen focus and specialist electives in the second and third years Core modules include:

• Digital Content Creation

• Understanding Media and Communications

• Researching Media and Communications

• Working with words

• Creativity and Social Justice

• Media and Communication Audiences

• Introduction to Marketing

In the second year, modules examine the ideas and institutional structures that have shaped the modern media industries. Students can develop their application of practical skills beyond lectures through elective modules. Core modules include:

• Media Economics and Regulation

• Media Distribution

• Consumer Culture and Advertising

• Digital Platforms and Media Industries

• Media, Theory and Society

• Working and Managing in the Creative Industries.

Elective modules include:

• Writing for Screen Media

• Podcasting

• Digital Storytelling

• Public Relations

• Strategic and Marketing Communication

• Micro-placements

The third year places greater emphasis on students’ career interests and specialist application. The major project allows students to create an individual project relating to their interests. Alongside this, students can specialise their studies through electives. In the final year, students take core modules in:

• Final–year Project

• Freelancing and Entrepreneurship in Creative Industries

• Stardom and Influencer Culture

Elective modules include:

• Creative Advertising

• Social Media Marketing

• Analytics and User Experience

• Political Communication

• Media Law

• Micro-placement

- Industry Projects.