Business Management (Marketing), BSc (Hons)

Our three-year BSc Business Management programmes feature a shared first year, where students complete seven compulsory modules spanning various business disciplines to build a comprehensive understanding of management contexts and processes.Accredited by the Chartered Institute of Marketing (CIM) for the CIM Dual Award, graduates from the Business Management (Marketing) pathway can obtain the CIM Professional Diploma in Marketing by passing just two assessments instead of the usual four. The programme offers a broad foundation in business and management modules, which narrows in years two and three to focus on marketing topics such as market research, advertising, marketing management, and database marketing, reflecting recent industry changes. Distinctive features include studying in a top-ranked School (6th in UK research quality and joint 1st in research environment per 2014 REF), learning from research-active staff, emphasising independent learning in a research-led setting, accessing a variety of multidisciplinary modules, progressing through core and specialist options, and opportunities for international study with or without a language component.