The International Business BSc is a pertinent programme in the current global economy, addressing the fundamentals of national and international market dynamics and the forces influencing organisational environments worldwide. It focuses on globalisation's challenges, particularly for multinational enterprises (MNEs), which drive over half of global output, and explores how companies expand in competitive markets. Designed for those pursuing international business roles, the course examines the effects of internationalisation on areas such as human resource management, entrepreneurship, emerging markets, marketing, environmental sustainability, and global investment.In addition to international business expertise, the degree builds broad management skills, analytical abilities, and interpersonal competencies through real-world case studies. Students develop technical proficiencies in numerical and quantitative methods using tools like SPSS and Excel, without requiring A-level maths. The programme includes a Management Enquiry module for academic adaptation and is accredited by the Chartered Institute of Management Accountants (CIMA), offering exemptions for further professional studies. Opportunities for a paid year-long work placement with firms like Adidas and Microsoft enhance practical experience and career prospects. Typical modules include International Business Strategy, International Relations, and Globalisation, Trade & Investment; for a full list, visit the Brunel website.
Typical modules for this course: International Business Strategy International Relations Globalisation, Trade & Investment To view the full list of modules for this course and further information on degree content, please visit the Brunel website: www.brunel.ac.uk/study/undergraduate/International-Business-BSc
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