Product Design emphasizes the creation and development of innovative products and furniture, integrating user-centred approaches, sustainability, social contexts, and commercial insights. Students gain specialized knowledge and skills to transform ideas into production-ready designs that tackle real-world issues and improve user experiences. The program encourages exploration of materials, techniques, and processes, from bespoke creations to mass production, while teaching research methods, practical skills, and professional practices through live projects that boost employability and communication.An optional professional placement year is available after the second year, allowing students to gain hands-on experience with an employer, explore career paths, and potentially secure future employment. Participants must secure a suitable placement, utilizing the university's extensive employer networks and careers support. Upon confirmation, students can transfer to the placement course, noting that fees equate to 20% of the full-time rate for that year.
A local representative of Birmingham City University in Singapore is available online to assist you with enquiries about this course.