Events Management, BA (Hons)

Our BA (Hons) Events Management degree in Birmingham offers a year-long industry placement option, preparing students for the growing global leisure sector, which demands skilled event, venue, and guest experience managers. This innovative program combines theoretical knowledge with practical insights from industry leaders, covering areas such as marketing, project management, design, operations, analytics, digitization, experiential strategies, and client management. It also addresses sustainability implications aligned with the UN Sustainable Development Goals. Leveraging Birmingham City Business School's extensive networks, including its Academy of Multi-Unit Leadership, the course provides academic expertise and professional connections, as endorsed by Paul Willcock, President of Genting UK.The program includes an optional professional placement year after the second year, allowing students to gain real-world experience with employers, supported by the university's career networks. Successful placement participants may secure future roles, though fees equivalent to 20% of the full-time rate apply. The course is accredited by the Chartered Management Institute, ensuring industry-recognized qualifications.