Events Management, BA (Hons)

Start building towards a career in event management with our Events Management course. This innovative and on-trend programme, taught in the heart of the UK’s second city, will give you the skills, experience and insights to develop a career in this growing area.Combining theory and practical application the course will draw heavily from practising event, venue and experience leaders to cover multiple aspects such as marketing, project management, design, operations, analytics, digitisation, and experiential and client management.Building upon the insights and close business connections that Birmingham City Business School has made through its Academy of Multi-Unit Leadership (with over 600 graduate managers from industry-leading event and leisure organisations), this undergraduate course will provide the academic expertise and contacts to help you develop an exciting professional future.Over the past decade there has been a surge of careers in the global leisure sector that require best-in-class event, venue and guest experience managers. The President of Genting UK, Paul Willcock, describes the course as “an exciting and innovative degree that provides exceptionally strong pathways into our industry”.