Business and Management and Media Communications, BA (Hons), with industry placement

This combined Business and Media degree develops creative professionals by integrating business management with digital innovation, enabling students to drive change in audience communications while addressing sustainability and diversity. You'll gain skills in consumer behavior, marketing, and media technologies, collaborating at The Studio, the university's city-centre innovation hub.The program starts with foundational modules in business trends and media environments, progressing to specialized topics like entrepreneurship and web design. In later years, focus on practical applications through placements, projects, and assessments such as digital campaigns and business strategies, preparing for careers in management, innovation, and communications.