Marketing, BSc (Hons), with industry placement

Course DescriptionOur four-year BSc Marketing course, with an integrated placement year, will develop your understanding of the core concepts of marketing theory, and how to apply them to real life cases.In today’s business environment, organisations have to develop and retain their competitive advantage in order to survive and be successful. The marketing function’s role is to identify where these competitive advantages lie, and ensure that the organisation responds to market opportunities. Marketing is therefore vital to the process of matching the demands of a rapidly changing business environment, the needs of customers and clients, and the resources and strategies of the organisation. You’ll develop your understanding of the core concepts of marketing theory and learn how to apply them in new and interesting ways.Our graduates have an excellent track record over recent years of securing marketing, market research and general management positions, reflecting our reputation as a leading centre for marketing teaching and research.Our recent graduates have been successful in securing roles at well-known companies such as BMW, BBC worldwide, Nissan Europe and Audi UK in roles such as Marketing Assistant , Marketing Coordinator, European PR Communications Content Executive and Product Manager.Key course benefits• Marketing ranked 2nd in the UK for Graduate Prospects – On-Track and 4th for Graduate Prospects – Outcomes (Complete University Guide, 2022).• As part of your degree, you’ll undertake a professional placement, gaining valuable practical experience in the field of your chosen subject area.• Our market research quality has been ranked 8th in the UK (Compete University Guide, 2022).• This course is delivered by the triple-accredited Aston Business School – one of just 1% of business schools in the world to hold AACSB, EQUIS and AMBA accreditation.• Aston University was recognised as the Guardian’s University of the Year in 2020.Course DetailsModulesFor more information on this course and a full list of modules, visit the course page: https://www.aston.ac.uk/study/courses/marketing-bsc/september-2022Assessment methodFor more information on the methods of assessment on this course, visit the course page: https://www.aston.ac.uk/study/courses/marketing-bsc/september-2022