Marketing, BSc (Hons), with industry placement

Marketing plays a pivotal role in driving organisational success, from fostering business growth to facilitating behavioural change. This BSc (Hons) in Marketing, offered by Aston Business School—a triple-crown accredited institution—prepares students to navigate fast-paced challenges, meet evolving customer needs, and craft innovative strategies. Drawing on real-world expertise from industry-experienced academics, the programme combines core marketing theory with practical skills, empowering graduates to apply concepts effectively in professional settings.Key benefits include Aston's elite status among the top 1% of global business schools, professional accreditation with exemptions from the Chartered Institute of Marketing, and a gold rating for teaching excellence. The course boasts strong graduate outcomes, with alumni earning an average of £36,100 five years after graduation, excellent employment prospects, and a UK ranking of 16th for marketing. For detailed modules and assessments, refer to the course page.