To succeed, marketers must adapt to evolving customer and stakeholder needs alongside dynamic market conditions.Developed by academic and industry experts, this course equips you with a comprehensive grasp of marketing theories, interdisciplinary techniques, and strategies essential for a thriving career in the UK and globally. You will build core skills, practical experience, and expertise in key areas such as digital literacy and ethical practice. Strong industry connections provide access to guest speakers and real-world consulting projects, with an optional placement year to apply concepts to authentic challenges. It is also offered as a three-year degree without placement: Marketing (BSc).
A local representative of University of York in Singapore is available online to assist you with enquiries about this course.