Marketing, BA (Hons)

This marketing course equips students with essential digital, analytical, and creative skills to thrive in a competitive global economy. Delivered by staff with extensive industry and research experience, the three-year program covers key areas such as consumer behaviour, integrated communications, branding, ethics, and digital marketing. Practical assessments and applied content allow students to develop problem-solving abilities, while options for year-long work placements or volunteering foster networking and skill enhancement. The curriculum progresses from foundational business principles in the first year to advanced management and consumer insights in the second, culminating in strategic, ethical explorations in the third, including an extended independent study.Graduates emerge with critical thinking, team-working, and communication skills, ready for diverse roles in sales, brand management, market research, and more across local, national, and global organizations. Accredited by the Chartered Institute of Marketing and Principles for Responsible Management Education, the program supports careers in various sectors, with some alumni launching their own businesses.

Developing a critical understanding of marketing is fundamental to the course; theoretical concepts are explored in many contexts, allowing students to gain problem-defining skills. Analytical skills are developed to enable students to interpret and translate data to make marketing decisions. Year 1 - students are introduced to the business principles underlying marketing. Students gain an understanding of the marketing profession and identify and develop key marketing skills. The emphasis of Year 2 is how to respond to consumers and stakeholder needs to create viable marketing opportunities, as well as providing opportunities for students to hone their management capabilities. Year 3 is strategic in nature allowing students to develop critical thinking skills. Students consider the complexities and ethical implications of marketing, exploring the relationship between culture & marketing and marketing & society. There is a one year work placement before the 3rd year of study.