Marketing, BA (Hons)

This CIM-accredited degree fosters a deep understanding of marketing's role, processes, and applications for market insight and influence. Iconic campaigns like “Just Do It” and “I’m Lovin’ It” highlight marketing's power to shape consumer behavior in a choice-saturated global economy. Through structured modules in digital marketing, e-commerce, social media, relationship marketing, and brand management, you gain adaptable skills aligned with industry trends, emphasizing data-driven decisions and real-world contexts via workshops, live briefs, simulations, and field trips.Enhance employability with a Personal Development Plan (PDP) for soft skills and career goals, optional 30-day or year-long paid placements, and final-year choices like dissertations, consultancy projects, or start-ups. Graduates thrive in local-to-global organizations or as entrepreneurs, supported by expert staff, guest speakers, and industry networks.