Retail Marketing, BA (Hons)

The retail landscape is evolving rapidly, with consumers seamlessly blending online shopping and in-store visits. The industry has long adapted to change, but the global COVID-19 pandemic has accelerated this shift, compelling retailers to navigate new competitive realities. Government actions and consumer behaviors have forced operational changes, reshaping the overall retail experience.The University of Stirling's Retail Marketing course offers a comprehensive foundation in retail principles, covering store operations, marketing, consumer behavior, human resource management, international business, logistics, and merchandising. Taught by renowned academics whose expertise reflects cutting-edge research and industry insights, the program includes valuable opportunities like field trips and guest lectures through our strong retailer networks. Graduates emerge as skilled managers ready to apply theory in practice, meeting the demands of this dynamic sector.