Marketing, BA (Hons)

Marketing blends creative thinking with strategic analysis, serving as the essential bridge between organizations and their consumer base. In an era of proliferating platforms and innovative communication channels, strong marketing skills are more critical than ever for organizational success.The University of Stirling's Marketing course, ranked second in the UK (Guardian University Guide 2022), delivers research-led teaching and industry connections to equip students for the fast-evolving digital landscape while exploring core principles. Students gain practical experience, deepen business insights, and enhance research and communication abilities. The program offers flexibility as a combined honours degree with one of 11 subjects, and it tops Scotland for student satisfaction (National Student Survey 2022), with graduates joining firms like Adidas and the BBC. Through our partnership with the Chartered Institute of Marketing (CIM), students can pursue professional qualifications with module exemptions, boosting career prospects.