Marketing, BSc (Hons)

Ranked in the top 10 in the UK for Marketing and 6th for Graduate Prospects (Complete University Guide, 2024), our Institute of Data and Marketing (IDM) accredited degree equips aspiring professionals with a competitive edge in the job market. The program emphasizes hands-on learning, covering modern topics like big data and digital marketing while integrating them with traditional methods. Students benefit from direct interactions with industry leaders, access to advanced software, and opportunities to design and execute real digital campaigns for businesses. Additionally, all programs offer the option to study abroad for a year at partner institutions in Europe, North America, Australia, or Asia.The curriculum explores key areas such as Marketing Strategy, Marketing Communications and Media Management, and Corporate Social Responsibility and Sustainable Business. Assessment methods include dissertations, essays, individual and group projects, and written exams. The course is accredited by the Institute of Data and Marketing and the Association to Advance Collegiate Schools of Business, ensuring industry recognition of its high standards.

"On our Marketing course you'll explore recent developments such as big data and digital marketing, and learn how to integrate them with more traditional techniques. Some of the modules you may study include Marketing Strategy; Marketing Communications and Media Management; and Corporate Social Responsibility and Sustainable Business."