Marketing and Management, BSc (Hons), with study abroad

The BSc in Marketing and Management equips students to design and implement effective marketing strategies by fostering a comprehensive understanding of consumer behaviour, preferences, and needs.The programme introduces key marketing principles, consumer dynamics, and the role of markets in modern society, while exploring how marketing enhances organisational financial health through foundational accounting and economics. It also builds strong management skills in organisational structures, business strategy, and leadership. For details on modules, assessment methods, facilities, and staff expertise, please visit our course page.