Marketing, PR and Advertising, BA (Hons)

This BA (Hons) in Marketing, PR and Advertising provides a practical, in-depth exploration of a dynamic business field, equipping students to develop effective communication campaigns that target the appropriate audiences with precision. The program builds expertise in marketing communications, PR, and advertising, while incorporating the latest multimedia techniques and brand development strategies. Ranked third in the Guardian University Guide 2023, it is ideal for those fascinated by how companies promote products and services, and it offers CIM accreditation with potential exemptions toward the Diploma in Professional Marketing.Learning occurs in a business-oriented context, encouraging creativity through projects like devising media and slogans. Students benefit from live company projects, networking opportunities, and optional placements between years, enhancing practical skills and employability. Graduates excel in roles such as brand or communications management, demonstrating strong ROI in marketing, with career paths in multinational firms or their own agencies. The course is also available with a foundation year.