Marketing, PR and Advertising, BA (Hons)

The BA (Hons) Marketing, PR and Advertising degree provides practical, in-depth study of this dynamic business discipline, equipping students to design effective communication campaigns that deliver targeted messages. Accredited by the Chartered Institute of Marketing (CIM), it offers exemptions toward the CIM Diploma in Professional Marketing with specific modules. Ideal for those fascinated by how companies promote products, services, and brands, the course builds skills in marketing communications, PR, advertising, multimedia techniques, and brand development to enhance business profitability.Learning occurs in business-framed settings like classrooms, labs, and studios, fostering creativity through media, slogans, and mood boards. Students gain real-world insights via live projects, agency networking, trade fairs, placements, and optional internships between years two and three. Graduates excel in account, product, brand, or communications management, demonstrating ROI in roles at multinational firms or their own agencies. This course is also available with a Foundation Year.