Marketing Management, BA (Hons)

This course, accredited by the University of Warwick and the Chartered Institute of Marketing, provides a comprehensive foundation in marketing principles, creativity, and business skills essential for thriving in dynamic industries. Students gain hands-on experience through live projects, optional modules in areas like advertising psychology and podcasting, and a potential 48-week paid work placement. The program emphasizes practical application via industry guest lectures, overseas trips, and access to state-of-the-art facilities such as the Digital Creative Studio for video production and audio editing.Career opportunities include roles like marketing executive, digital marketer, or social media manager, with pathways to postgraduate studies. Assessment focuses on coursework (61%), practical tasks (22%), and exams (17%), supported by industry partnerships and exchange programs in Europe, Asia, Australia, and the USA.

YEAR 1

• Finance for Managers

• The People Perspective

• Essentials of Marketing

• Understanding Audience

• Digital Toolkit

• External Marketing Environment

• SEO and Digital Advertising

• Consumer Insights

• Public Relations

• Campaign Planning

• Marketing Intelligence

• Advertising Psychology

• E-Commerce and Customer Experience Design

• Interactive Media

• Sales Management

• Strategic Marketing Management

• Marketing Analytics

• International Marketing

• Marketing Final Major Project

• Research Project

• Advertising and Media Management

• Brand Management