Business Management, BA (Hons)

Our Business Management degree equips students with essential skills for navigating competitive environments, solving complex problems, and driving strategic success. Developed in partnership with the Chartered Management Institute (CMI) and Business Graduates Association (BGA), the program covers core areas such as digital marketing, business analytics, finance, and supply chain management, ensuring graduates are prepared for industry demands.Students gain practical experience through real-world simulations, workshops, and advanced facilities like the Financial Trading Suite and Digital Creative Studio. Options include a 48-week paid placement, additional CMI qualifications, and startup support. Accredited by CMI, the course leads to careers in business management, consulting, and entrepreneurship, with pathways for postgraduate studies.

YEAR 1

• The People Perspective

• Business Agility in Context

• Essentials of Marketing

• Finance for Managers

• Business Operations and Supply Chain Management

• Developing Your Personal Brand

• Digital Marketing and Campaign Planning

• Value-Based Leadership

• Big Data for Business Insights

• Accounting and Finance for Managers

• Developing Collaborative Relationships

• Brand and Media Management

• E-Commerce and Customer Experience Design

• Social Enterprise

• Creative Communications

• Sales Management

• Change and Transformation Strategy

• Measuring Success

• Research Project

• Freelancing

• Financial Strategy

• International Marketing