Marketing, BSc (Hons)

Marketing involves identifying needs or challenges and creating products or services to address them. Pursuing a BSc in Marketing at Magee in the dynamic city of Derry-Londonderry offers opportunities to master delivering targeted messages through appropriate channels, essential for business success.The program covers core marketing and management skills, branding principles, consumer behaviour, entrepreneurship, creative communications, digital marketing, strategy, and global marketing, along with transferable abilities like communication, teamwork, critical thinking, and creativity. Gain practical experience by analysing organisations, developing brands, and crafting strategies via live projects, engaging with industry speakers for networking, and opting for a placement year to enhance your CV.