This programme centres on understanding the consumer's role and the imperative of addressing their demands in the contemporary marketplace. It builds knowledge of how consumers influence the design, development, management, marketing, and retailing of products and services, while exploring processes and issues that facilitate informed purchasing decisions.The course develops essential analytical, teamwork, organisational, and problem-solving skills for careers in consumer management, food innovation, and food education.
A local representative of Ulster University in Singapore is available online to assist you with enquiries about this course.