Fashion Communication and Promotion, BA (Hons)

The BA (Hons) Fashion Communication and Promotion at Norwich University of the Arts equips talented, self-motivated students with the skills to develop innovative ideas and implement them using appropriate media and technologies. This multidisciplinary program integrates analytical, editorial, and marketing expertise with creative disciplines like graphic design, illustration, film, and photography. Students explore promotional strategies for campaigns, events, magazines, and digital platforms, while addressing sustainability and social change in fashion. Key features include shared first-year modules with Fashion Marketing and Business, focusing on fashion history, branding, marketing, and digital innovation, alongside traditional and new media for creative practice.The course prepares graduates for careers in fashion through independent learning, employability workshops, and industry placements, fostering skills in networking, personal branding, and communication. Alumni have secured roles at prestigious organizations like Selfridges and Saatchi & Saatchi, with successes including Graduate Fashion Week awards and features in publications. This program empowers students to influence the global fashion industry through conceptual and commercial perspectives.