Sports Marketing Management, BSc (Hons)

Our Sports Marketing Management degree integrates management theory with practical application, equipping you with essential skills for careers in sport, recreation, and leisure industries. You will develop creative problem-solving abilities to address real-world challenges, such as recruitment campaigns, event management, marketing strategies, and market research. The programme begins with an industry introduction in year one, advances to enterprise, data analysis, digital skills, AI, and decision-making in year two, and culminates in year three with core modules on End-to-End Campaign Planning and Global Sports Sponsorship and Branding. Research-informed teaching ensures you graduate adaptable to the evolving sports marketing landscape.Key features include triple accreditation (EQUIS, AACSB, AMBA) from our world-class business school; employability enhancement via internships, volunteering, language learning, and the award-winning Rise at Manchester Met programme for extra credits; flexible study options with optional placements or overseas study; and a world-leading curriculum delivered by the Institute of Sport.