Digital Marketing, BA (Hons), with industry placement

This course adopts a critical, creative, and challenging approach to studying digital marketing in the 21st century. Participants will develop essential skills in digital marketing, communications, and management, while learning to navigate evolving social, international, and ethical contexts. The program emphasizes adaptability, problem-solving, and practical application, preparing students for real-world challenges through mentorship, overseas study opportunities, guest lectures, and potential placements with leading companies like Universal or Apple.Accredited by the Chartered Institute of Marketing (CIM), the course upholds high professional standards, offering exemptions toward CIM qualifications. At Leeds Beckett University, students benefit from paid placements, hands-on projects with real clients, industry simulations in search marketing and analytics, and publication opportunities. Core modules span marketing essentials, AI integration, campaign planning, and digital strategy, with options available in the final year.

Interdisciplinary Studies MAEDC In course overview No inclusion practice pathway No creative learning pathway Race and decolonial thought to Diversity and Childhood Look out for any updates to option modules – speak to quality about this MACHE Look out for elective module changes from Quality – speak to Quality about any modules not running Sarah Swann no longer CD as left under VS – add Lisa’s staff profile BEDST New blog to add Employer testimonies to get from Doug Nicole Hart to change back to Nicole Gridley – speak to Digital to see we can amend this BCHEY Look out for Liv student/graduate testimony BPSYE Look out for Eloise student/graduate testimony BPEAC Highlight two year fast-tracked, intensive course to subtitle, course overview and USPs   Year 1 Core Modules:

• Marketing Essentials

• Applied Marketing, PR & Communication Practice

• The Communications’ Toolkit

• AI & Marketing

• Web & Social Media Analysis

• Campaign Planning

• Integrated Brand Communications

• Content Marketing

• Marketing & Digital Strategy

• Digital Marketing Optimisation

• Individual Research Project

• Mastering Metrics