Marketing and Advertising, BSc (Hons)

Kingston University offers compelling reasons to pursue marketing and advertising studies, including hands-on experience with real-world projects from client organisations, enhancing employability upon graduation. Ranked No.3 in London for Marketing and Public Relations (Guardian League Tables 2025), the course also provides opportunities to earn a Chartered Institute of Marketing (CIM) qualification alongside a degree. It emphasises high-quality teaching, as recognised by a Teaching Excellence Framework (TEF) Gold rating, and integrates future skills like problem-solving, digital competency, and adaptability to prepare graduates for a dynamic job market.Designed in collaboration with industry experts, the course explores contemporary and digital marketing practices, allowing students to gain practical experience through internships, live projects, or entrepreneurship initiatives. Career prospects include roles such as brand managers, market researchers, and social media executives, with many advancing to postgraduate studies. Example modules cover The Principles of Marketing, Advertising Tools, and Brands, Buyers and Behaviours, assessed through exams, presentations, essays, and portfolios.

Example modules

• The Principles of Marketing

• Advertising Tools, Techniques and Technologies

• Brands, Buyers and Behaviours