Marketing, BSc (Hons)

Understanding customer behaviour and its translation into effective company communication and operations is fundamental to successful marketing and business performance. Brunel University’s BSc in Marketing Management enables students to explore contemporary marketing principles, including market research, database marketing, digital marketing, and not-for-profit services marketing. The programme equips learners with essential business and management fundamentals, alongside analytical and interpersonal skills to address modern corporate challenges, plus technical expertise in numerical methods and software such as SPSS and Excel.A Management Enquiry module supports adaptation to university life through sessions on group work, report writing, and time management. Students can opt for a year-long work placement in a leading organisation’s marketing department, gaining practical experience and networks. The course is accredited by the Chartered Institute of Marketing (CIM), allowing attainment of their Professional Marketing Certificate, and by the Chartered Institute of Management Accountants (CIMA), offering exemptions for further qualifications. Key modules include Marketing Communications, Brand Management, Services Marketing, and Digital Marketing; for a full list, visit the Brunel website.