Digital Business Analytics, BSc (Hons)

Brunel’s Business and Management BSc equips you with broad knowledge of business issues and essential analytical, technical, and interpersonal skills to address contemporary corporate challenges. This pathway provides the widest range of core competencies, including market economies, organizational characteristics, business models, uncertainty management, and change.Emphasizing globalization by multinational enterprises (MNEs)—responsible for over 50% of global output—the program uses real-world issues and live case studies to build managerial skills and career prospects. You’ll gain technical expertise in numerical methods and software like SPSS and Excel, without A-level maths. A Management Enquiry module supports adaptation via active learning on group work, report writing, and time management. CIMA-accredited, it offers exemptions for professional papers. An optional placement year features employers like Adidas, Microsoft, British Airways, PwC, and Nissan. Find out more on our work placement year page.