International Marketing (Top-Up), BA (Hons)

This international marketing top-up degree offers an opportunity to expand your understanding of marketing in a global business context. It equips you with practical skills by applying knowledge to real-world scenarios, preparing you for employment through hands-on experiences that mirror professional challenges. Engaging in diverse and innovative situations enhances your expertise while fostering learning from various cultures.During this one-year program, you will study advanced modules covering current marketing techniques and modern business issues, including contemporary advertising, e-business, and strategic planning. The curriculum blends hands-on activities with traditional methods like lectures and seminars, allowing you to role-play as an international marketing manager and collaborate with peers. It integrates business theory with emerging topics such as digital media and consumer experience, helping you grasp organisational operations, challenges, and the impact of technologies on business success.