Public Relations & Strategic Communication, BA

The Bachelor of Arts in Public Relations and Strategic Communication at American University offers new courses such as COMM 449 (International Strategic Communication), COMM 457 (Strategic Communication in Advertising), and COMM 458 (Advertising Lab: Strategic Communication Campaigns). Students who began at AU before fall 2014 may pursue either this degree or the BA in Public Communication, while those starting from fall 2014 onward follow the Public Relations and Strategic Communication track. This program emphasizes strategic thinking in public communication, essential for promoting films, elections, business images, and social causes through targeted messaging and innovative tactics.At AU's School of Communication (SOC), students gain professional skills, critical thinking, and hands-on experience in Washington, D.C., the global hub for PR and media. Through internships with PR firms, nonprofits, and government offices, along with guest speakers and real-world projects, students build networks and strategic expertise. Our alumni excel as speechwriters, media strategists, and executives, demonstrating the program's success. Admission requires a 2.50 GPA for current students, with majors declared by the end of the sophomore year. For details, contact program advisors.