To succeed, marketers must adapt to the evolving needs of customers, stakeholders, and market dynamics.This course, developed by academic and industry experts, delivers a comprehensive grasp of marketing theories, techniques, and strategies for a successful global career, including in the UK. Students will build essential skills in digital literacy and ethical practices, with access to guest speakers and real-world projects through strong industry partnerships.
A local representative of University of York in Singapore is available online to assist you with enquiries about this course.